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Trade fairs and events
In 2011, QS was once again an exhibitor at
trade fairs and similar events, such as the Fruit
Logistica and the International Green Week
in Berlin, the Meat Congress in Königswinter
and the ANUGA in Cologne. QS employees
are present at all the important sector events
and marketplaces of our trading partners and
are always happy to provide information and
answer questions relating to cross-stage quality
assurance.
Services for our partners in the food
retail
QS actively supports the food retail in its efforts to
market the QS certification mark. Tailored measures
are jointly drawn up for customer communication
purposes - e.g. leaflet articles, prize competitions or
actions in the retail outlets.
The employees in the supermarkets play a key role
as proactive „ambassadors“ for safe food products.
QS provides real value added in the form of targeted
information for dialogue with customers and practical
tips for day-to-day work routines. Hands-on training
courses by QS employees give expert advisors and
decision-makers in the retail sector an opportunity to
exchange experiences and ideas on an equal footing.
QS on the Internet
On the Internet, QS caters to the information needs of
consumers and scheme participants via two different
websites. At
www.q-s.de
scheme participants can
obtain information on stage-specific requirements,
the inspection system or use of the QS certification
mark. The platform
www.qs-pruefsystem.de
raises consumer awareness for the role of the QS
certification mark in helping shoppers to make
informed decisions.
Last year, QS also established a presence in the
social networks. Since May, interested parties
have been able to follow the latest news from QS
on Twitter. The new
www.qs-blog.de
blog supplies
topic-specific background information and acts as a
platform where users can discuss topical issues like
antibiotics monitoring.
>
Sewage sludge
Chinese cabbage is cultivated in a field on which sewage sludge had
previously been applied. A sales ban was imposed on the merchandise.
>
January 2010: animal welfare in broiler production
An animal rights organisation levels accusations against QS-certified
broiler producers. QS commissions audits of special purpose.
Communication
and marketing
QS – Report on 2011 Outlook for 2012
>
July 2010: launch of the website for consumers
Until 2009, the CMA was responsible for advertising and PR activities for the QS certification
mark. The dissolution of the CMA and its withdrawal as a QS shareholder opened up a gap
in the consumer communication activities of QS, and this gap was partially filled in July 2010
by the new consumer website www.qs-pruefsystem.de. This website tells consumers what
they need to know about the certification mark, quality assurance along the supply chain and
products themselves– helping to ensure the proper handling of food.
Qu a l i t y A s s u r a n c e .
Fr om f a rm t o s h o p .