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QS – Report on 2011 Outlook for 2012
A new chapter
The acceptance and trust of consumers are essential to the
success of QS. And this is why we are adding a new and
important element to our communication strategy with
QS-
live.
The EU-funded information campaign is clearly focused
on the consumer. On the Internet, in the social networks,
on the ground in the outlets of the food retail and with a
roadshow, QS will ensure that consumers throughout Germany
are informed about the comprehensive quality assurance
operations of the QS scheme. The campaign is funded to the
tune of 1.5 million euros and will further raise the public profile
and market penetration of QS while building consumer trust in
the quality assurance scheme of the food and feed industry.
QS is not only stepping up its dialogue with consumers: with
the introduction of an antibiotics monitoring programme in
poultry and pig production during the course of 2012, we
are also reacting to a debate that is being keenly followed in
expert circles as well as by many consumers. This new, central
element is being added to the QS scheme in coordination with
the advisory boards for poultry and meat. We will establish a
benchmark that will help to reduce the use of antibiotics. Once
again, QS is acting flexibly, rapidly and in a targeted manner
in order to ensure that the food we eat is of the best possible
quality.
Dr. Hermann-Josef Nienhoff
Managing Director of
QS Qualität und Sicherheit GmbH
Contents
Fields of action in 2012
Antibiotics monitoring
S. 6
Spot audits
S. 7
Sustainability
S. 8
Logistics
S. 9
QS-live
S. 10
What drove us in 2011
From the supply chains
S. 12
10 years of QS
S. 20
Crisis management
S. 22
QS offers training
S. 24
Facts and figures
Meat and meat products S. 25
Fruit, vegetables, potatoes S. 32
Dr. Hermann-Josef Nienhoff
Managing Director of
QS Qualität und Sicherheit GmbH
5