QS Insights
ANUGA
2015
Understanding QS
QS has been ensuring greater
food safety since 2001.
More on page 2
Animal Welfare Initiative
QS is a partner and our credo is
“acting responsibly together”.
More on page 4
QS in figures
QS is convincing: the number of
scheme participants is growing.
More on page 3
Dear reader,
A strong team is vital when it comes to ensuring food safety along the entire supply chain.
From farm to shop, QS partners provide safe and high-quality food on a daily basis.
QS products are labelled with the blue certification mark. For consumers it is a symbol
of food you can trust.
“I know exactly
what is in the
sausage. I can
rely on my
suppliers and customers – and
they can rely on me. That’s why
I am part of QS.”
Stefan Tönebön, master butcher
“Quality assurance starts with the
feed – high-quality and safe feed
is crucial to the animals’ health.
As a QS scheme participant, I am
fulfilling this responsibility.”
Georg Röver,
employee at
feed company
“When it comes to the quality of
meat, I am very strict and check
everything exactly. What ultimate-
ly counts is how the animals are
treated and that quality assur-
ance is reliable.”
Franz Seibold, head of production
“When it comes to meat, custom-
ers pay particular attention to its
origin and ask if this is checked.
The blue QS certification mark
shows them that the product is
safe and certified and that the
life cycle is known.”
Fatma Yildirim, employee at a food retailer
“Quality assurance has a lot to do
with conscientiousness. As a QS
scheme participant, I can show
where the animals come from and
what I do to improve their
welfare.”
Josef Hupfer, cattle farmer
Havingpersonal con-
versations at the QS
booth is important to
us. We would like to
listen, learn, explain
and build trust. To-
gether, we can tackle
challenges more ef-
fectively.
At this year’s QS fair
stand, the focus will
be on the people
who fulfil all quality
standards reliably
and conscientiously in their daily work.
“Safety by checking. Strength by trust-
ing.”– this is not only our motto, but the
authentic experience of cooperating in
the supply chain.
Safe food:
from farm to shop.
QS stands for certified quality assurance
throughout the supply chain – from farmers
and feed producers to the meat industry
and the retailer – and has been ensuring
food safety since 2001. More than 100,000
scheme participants from21 countries are
actively involved in the meat and meat
product supply chain.
Find out more about how the QS scheme
works and how our systematic quality as-
surance contributes towards food safety
in this trade fair magazine.
Enjoy reading!
Dr. Hermann-Josef Nienhoff
Dr. Hermann-Josef Nienhoff,
Managing Director of QS
Qualität und Sicherheit GmbH
QS – a strong partnership