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Style guide for the QS certification mark
Use at fresh meat counters
When the QS certification mark is used in or at
the fresh meat service counter as well as for
bulk lots in the fruit and vegetables department,
the unambiguous assignment to the relevant
product must be assured.
The customer must be able to identify, which
assortments or products are produced and marke-
ted in line with the requirements of the QS scheme
and therefore bear the QS certification mark.
When stocking the fresh meat service
counter it must be assured, that QS-goods
are clearly seperated from non-QS-goods.
Advertising materials – flyers, customer leaflets
and image brochures
The QS certification mark can also be used in
printed/online customer communication media.
It must be clear which assortments and/or
products are produced and marketed in line with
the requirements of the QS scheme and which
are not.
When the QS certification mark is used in adver-
tising flyers particular attention must be paid to
the correct allocation to the illustrated product
in order to avoid misleading the consumer.
Roastbeef
per kg
Lamb gigot
per kg
Cod fillet
per kg
17,99
€
9,99
€
12,99
€
NOT LIKE THIS!*
*The consumer must be able to clearly recognise which products bear the QS certification mark and which do not.
