Style guide for the QS certification mark
8
Languages
The QS certification mark is fundamentally depic-
ted with the German slogan ‘QS. Ihr Prüfsystem
für Lebensmittel.’ Depiction in other languages is
permissible if the products, bills of delivery and
accompanying documentation, online communi-
cation, advertising material, packaging material,
writing paper or other advertising means that
bear the QS certification mark are used primarily
in another language area.
Background colour
The circle symbol and slogan
‘QS. Ihr Prüfsys-
tem für Lebensmittel.‘
are fundamentally placed
on a white ground colour and separated from the
background by a blue frame line.
The frame line must be fully closed and visible in
front of the surrounding background.
Obligation for approval of special
solutions
The right to depict the QS certification mark
in black and white,
smaller than the minimum height of 15 mm,
without a colour gradient and
in another language
requires the advance written authorisa-
tion of QS Qualität und Sicherheit GmbH.
Drafts of printed media and screenshots of
online communication have to be sent to
QS as PDF files or as a link for inspection
and release.
QS Qualität und Sicherheit GmbH
Schedestraße 1-3 • 53113 Bonn
E-Mail:
The authorisation must be presented on
request e.g. in the course of an audit.
The depiction of the
certification mark in other
languages requires the
approval of QS head office.
