QS-Gestaltungsrichtlinie-Englisch_RGB_rz - page 11

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Style guide for the QS certification mark
If
the product is mentioned in the guidelines for meat and
meat products contained in the German food code
and/or
the product has a meat proportion of over 50% (as defined
by the Quantitative Ingredient Declaration – QUID),
If
the product is not listed in the guidelines for meat and meat
products contained in the German food code
and
the product has a meat proportion of less than 50% (QUID)
(e.g. mixed salad with meat side dish and dressing),
or
the product consists of fresh fruit and salad / vegetable
mixtures with other non-QS ingredients (e.g. croutons,
dressing, egg, tuna)
then
the suffix ‘QS’ does not have to be included in the
commercial designation
and
the label does not have to be approved by QS head
office
then
the suffix ‘QS’ has to be included in the commercial desig-
nation for each QS certified ingredient
and
the label must be approved by QS head office
Use of the QS certification mark on convenience products
Convenience products often consist of several ingredients. The consumer must be able to clearly
identify, which of the contained meat, fruit and/or vegetable constituents originate from QS certified
businesses. Therefore additional regulations apply for the use of the QS certification mark.
When displaying the certification mark on composite (convenience)
products, it must also be ensured that the relevant components within
the product declaration are listed as ‘QS’.
A convenience product listed in the guidelines for meat
and meat products contained in the German food code may
bear the certification mark without any additional marking/
labelling in the commercial designation.
Convenience products not included in the guidelines
for meat and meat products must bear the suffix ‘QS’ in
the commercial designation. An asterisk solution (*;* = QS
produce) can be used to indicate the QS ingredient in the
list of ingredients. The label must be approved by QS head
office prior to release.
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