5
Style guide for the QS certification mark
Advertising material, packaging material, writing paper and similar advertising
means bearing the QS certification mark must be approved by QS Qualität und
Sicherheit GmbH before going to print.
With the signing of a scheme contract or frame-
work agreement, scheme participants, certifica-
tion bodies and laboratories are given this style
guide along with individual data for accessing the
protected area of the QS website
reserved for users of the mark. Printable data
can be downloaded there by authorised users
who want to display the QS certification mark on
products, bills of delivery and accompanying do-
cuments or without direct reference to a product.
Bundled businesses receive the print data and
authorisations from their coordinators. The follo-
wing applies to all other scheme participants:
Release process
Prior to publication, drafts of printed media or
screenshots of online communication are sent to
QS Qualität und Sicherheit GmbH (please list the
QS ID) for approval and release. Inquiries sent to
are processed quickly.
After examination, the submitted drafts are
approved for release by QS. If a draft does not
comply with the requirements of this style guide
or if information is missing, QS will request
rectification.
Authorised users must keep the release from QS
on file. This applies in particular in cases where
QS gives special permission, such as for the
display of the QS certification mark in black and
white. If requested to do so by QS or in the course
of QS audits, scheme participants, certification
bodies and laboratories must be able to provide
evidence of their right to use the QS certification
mark at all times by presenting the appropriate
documents (scheme contract or framework agree-
ment, utilisation approval from the coordinator,
authorisation or special permission from QS).
3. Authorisation to use the mark
Metzger Fleischsalat
EAN SC0:111222333
44 mm
Informative verification
documentation with details of
sizes facilitates release by QS.
62 mm
131 mm
Qualitätsmarke
- das Beste vom Bauern.
EAN:111222333
Pantone 2935 C
Pantone 2935 C
Pantone 9060 C
Schwarz
The obligation to have printed media and online communication
material authorised in advance is intended to avoid the high costs
of erroneous production. At the same time, strict monitoring of use
of the mark is intended to ensure its uniform utilisation throughout
the scheme and boost its recognisability in the market.
