Style guide for the QS certification mark
2
The blue QS certification mark is applied to
foods which were verifiably produced and
marketed in compliance with mandatory quality
requirements. It symbolises the joint efforts
of more than 130,000 economic operators in
cross-stage quality assurance and stands for
thorough controls, ensured origin and clear mar-
king and labelling: QS. Quality scheme for food.
Together with its scheme participants,
QS Qualität und Sicherheit GmbH organises a re-
liably quality assurance along the entire supply
chain, from farm to shop. We ensure transparen-
cy by means of binding standards and indepen-
dent controls of the processes in the participa-
ting businesses. In this way, we create a solid
basis for trust between customers and suppliers
and deepen consumers’ trust in safe food.
As an economy-driven initiative, we at QS prepa-
re solutions for the thorough quality assurance
of fresh foods throughout the entire sector. In
the case of incidents and crises, QS investigates
the causes, clarifies them and provides support.
Our common task:
consolidate trust and create transparency.
Contents
1. Introduction
2. Ownership and utilisation rights
3. Authorisation to use the mark
4. The QS certification mark
5. Correct presentation
6. Use of the QS certification mark
7. Other use
8. Incorrect and misleading presentation
9. Point of contact
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